The pandemic has caused a significant change in how people consume content, with a growing preference for OTT platforms over traditional theatres. Sri Crazyminds, speaking at the Bengaluru International Short Film Festival (BISFF), notes that the abundance of OTT options has made everything easily accessible on mobile devices post-lockdown. He highlights the challenge of capturing audiences' attention in today's fast-paced world where attention spans are incredibly short. Encouraging viewers to leave the comfort of their homes and go to theatres requires exceptional content quality. He emphasizes the importance of strong content to attract audiences to cinemas, citing the need for appealing trailers and the significant cost involved in releasing a film successfully. Additionally, he discusses the impact of the wide range of available choices leading to viewer confusion and the significance of compelling content to drive viewership in the competitive landscape of the film industry.Around 400 movies are submitted for approval to the censor board, but only about 200 of them are eventually released in theaters. I believe these factors collectively constitute the core of the problem.